Homecare Essentials

Selling their products on 3rd party platforms like Amazon and, on a number occasions, felt the restrictions and the risk it had on their sales and business. So they wanted to ramp up sales on their website to have more control on sales and customer data.

They had experience running Google Ads at a minimal budget but was not sure how to scale their campaigns without significantly diminishing their ROAS.

12.8 return on ad spend
Over 40% increase in online sales
Improved merchant centre management

Task

Increase sales with Google Shopping, Google Search and Merchant Centre Optimisation

  • Strategy

    Optimised Merchant Centre, Coverage Increase

  • Design

    Key Performance Areas, Shopping, Search

  • Client

    Homecare Essentials

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