Homecare Essentials


Increase sales with Google Shopping, Google Search and Merchant Centre Optimisation



Homecare Essentials had been selling their products on 3rd party platforms like Amazon and, on a number occasions, felt the restrictions and the risk it had on their sales and business. So they wanted to ramp up sales on their website to have more control on sales and customer data.

They had experience running Google Ads at a minimal budget but was not sure how to scale their campaigns without significantly diminishing their ROAS.



  • 4.9 return on ad spend
  • 700% increase in online sales
  • Improved merchant centre management



1. Campaign Structure – We restructured and optimised their merchant centre and increased ad coverage of the campaign based on their data.


2. Budget Investment – Advised the steady increase in ad spend budget on key performance areas across both shopping, retargeting and search.


3. Campaign Results – With improved merchant centre data and campaign structure we were able to increase conversion rates and significantly increase sales while improving ROAS at higher ad spend.