1Retro

OBJECTIVE

Increase sales with Dynamic Ads, Facebook Pixel Targeting and Email Subscriber Growth

 

THEIR STORY

1RETRO had previous experience running instagram ads but wasn’t getting the results they wanted with a return on ad spend (ROAS) below 2 and was restricted in what they were able to do, due to platform challenges.

 

RESULTS

  • 4.2 return on ad spend
  • 50% increase in online sales
  • 2 x email subscriber list growth

 

THE SOLUTION

1.Campaign Structure – We increased coverage of the campaign by running on Instagram and Facebook with a 2 tiered approach including segment targeting and retargeting

 

2.Email Marketing –  We implemented data capture features like pop-ups to grow their email lists with targeted visitors and outlined a strategy to generate ongoing sales.

 

3.Smart Retargeting – Using Facebook dynamic ads we retargeted visitors who added to cart but did not purchase.

1Retro
1Retro