Increase sales with Dynamic Ads, Facebook Pixel Targeting and Email Subscriber Growth
1RETRO had previous experience running instagram ads but wasn’t getting the results they wanted with a return on ad spend (ROAS) below 2 and was restricted in what they were able to do, due to platform challenges.
- 4.2 return on ad spend
- 50% increase in online sales
- 2 x email subscriber list growth
1.Campaign Structure – We increased coverage of the campaign by running on Instagram and Facebook with a 2 tiered approach including segment targeting and retargeting
2.Email Marketing – We implemented data capture features like pop-ups to grow their email lists with targeted visitors and outlined a strategy to generate ongoing sales.
3.Smart Retargeting – Using Facebook dynamic ads we retargeted visitors who added to cart but did not purchase.